Welcome to the world of graphic design. Whether you’re thinking about going into the field, just got your degree or even need a little refresher, this article is for you. Just like marketing, the world of graphic design is constantly [...]
Looking for ways to increase your views on YouTube? The first step is a full understanding of the ever changing Youtube Algorithm. This is Youtube's tool for predicting what content the viewer wants to see next based off what the [...]
Today we are giving you the low down on the Top 5 WordPress Plugins to develop an innovative website and implement your SEO strategies. Check out our FREE WordPress cheat sheet for all of you hustlers below! WordPress No matter [...]
In todays podcast, TEPSBEST gets down to the basics and explores how to effectively incorporate video into your social media marketing campaigns. Why? Because, we've said it before and we'll say it again, video is QUEEN! Make sure to stick [...]
Why is focusing on Local SEO important for building a personal brand or business? In this week’s podcast, TEPSBEST Marketing Director, Carolyn, and SEO Specialist and Web Developer, Nate, explore the importance of utilizing local search engine optimization, or SEO, [...]
TEPSBEST Marketing Director, Carolyn Walker, welcomes the newest Social Media Specialist, Becca Stephens, to the team. Design Internship Becca just completed an internship at TEPSBEST during her final semester at East Stroudsburg University. Where, not to mention, she studied Digital Media [...]
TEPSBEST Marketing Director, Carolyn Walker, sits down with PR Intern, Lauren Levy, to discuss her growth over the past semester. Lauren has grown tremendously working as a PR intern at TEPSBEST over the past semester. She has the most published [...]
Whether we like to believe it or not, the world in which we live in has gone purely digital. So much so that when you look around, 95% of the people you see will most likely be on their phone. Hey, you are probably on your phone right now. Sorry to call you out, but Americans typically spend around 18 hours of their day on their phone, tablet, computer or watching TV. That is 18 hours invested in the digital world. Sure it sounds lazy for the average Joe, but to businesses… it’s a gold mine.
Let’s face it… consumerism is not like how it once was. We’d walk in the store and talk to an employee and just like that we’re out the door with a product we didn’t even know we wanted. Advertisement is the most important tool when marketing an item or idea because it’s not only how people get introduced to it, but how it is recognized. Which is why it is important to think deeply about the message you want to portray and execute it in a way that resonates with others.