By: Rebecca Stephens
Parks, beaches, trails and other outdoor places are getting a makeover, thanks to a new viral challenge.
Since early March, people around the world have been participating in the #TrashTag challenge. This is a movement where participants are taking before photos of littered areas and after photos once they’ve cleaned them up.
Arizona native, Byron Román, took to Facebook to jumpstart the challenge. “Here is a new #challenge for all you bored teens,” Román’s viral post read. “Take a photo of an area that needs some cleaning… take a photo after you have done something about it, and post it.”
Even though the #trashtag is blowing up right now, it actually started in 2015 by Utility, Comfort, and Originality (UCO). UCO is an outdoor gear company. The movement began as a contest called The Trashing Project. Similarly, people would post a picture of themselves cleaning up littered areas for a chance to win free outdoor gear.
Lately, some internet trends urge young people to do unsafe or funny things. However, it’s exciting to see inspired actions being used for good. Here’s hoping more trends that benefit the Earth go viral!