In today’s podcast, TEPSBEST shares all of the mind-blowing secrets on how to gain more followers on your social media channels to increase your brand awareness.
And because we all love a good freebie, stay tuned for a FREE social media game plan for all of you hustlers!
Follow for Follow
We’ve all been there. Creeping onto your competitors Instagram or Facebook to see how many followers they have and constantly checking yours as your numbers slowly start to climb past theirs. We don’t like to believe it, but gaining quality followers takes time.
I mean, social media is a marathon, not a sprint. You’re not going to be an overnight success, no matter how awesome your product or service is. But, you can start increasing your quality followers with these 4 mind-blowing tips and tricks.
1. Target Market
First things first (you’re the realist), you need to figure out who your target audience is. What is their age? Gender? Income? Think of it as building your ideal avatar for your brand. I mean, in order to attract your perfect following, you have to know everything about them, right? Ask yourself those creeper questions like what do they like or dislike? Do they spend their time on Facebook, Instagram or Twitter?
All of this is important in figuring out all of your potential followers. And sometimes finding the perfect follower involves being sneaky and looking at your competitors. I mean, we all do it!
2. Content Creation
Our 2nd trick for increasing followers is focusing on content creation. Content is key on social media! I mean, you only have a few seconds to capture someones attention as they scroll endlessly through their feed. So, you have to make it count. What type of content is going to stop their scroll? Choose a collection of beautiful photos, engaging videos or interesting infographics to grab their attention.
And to be completely honest with you, finding the perfect content for your brand is really about trial and error on what content gets the most attention from your followers.
Now that you have all this amazing content ready to be posted throughout your social media platforms, the next question is: how the hell does my profile get discovered?
Meet your new best friend, the hashtag. A hashtag is a keyword that helps users searching for specific types of content find you. By adding just a single hashtag to your post, your engagement increases 12%!
Generate a list of relevant hashtags that are not only specific to the content you are posting, but also broad to capture your entire brand essence.
Our final tip for all you hustlers is engagement! There’s a reason there’s a “like, follow, comment, share, subscribe” button. Followers want to gain an experience from following your account. Why bother having social media if you’re not going to be social. Always respond to comments, questions or mentions made by your followers within a couple of hours, if not sooner!
I mean, you wouldn’t walk into a business card exchange and stand in the corner waiting for others to come talk to you. No, you’d be social and actually interact with other attendees. Social media is no different. If you want engagement, you have to give engagement.
So our tips weren’t completely mind blowing, but they work. Once you define your ideal customer, create killer content, implement hashtags and actually interact with your followers and the digital world, the followers will inevitably increase.
Just remember, when you’re starting out, the followers will fluctuate dramatically. But, with consistent practice, you’ll have those valuable followers that resonate with your brand and interact with you on the daily.
Not to mention, you should be striving to increase your valuable followers, not random followers who won’t convert into a transaction. I mean, quality over quantity for sure. Since we know social media can throw hustlers like yourself for a whirlwind, download our FREE social media game plan by clicking here!
We’ll see you next week as Web Developer and SEO Specialist, Nate, joins the roundtable to give the low down on the Top 5 WordPress Plugins!