Businesses in all industries like to use PowerPoint presentations to showcase their brand to potential clients. Why? Because it adds a visual aspect to a somewhat complex proposal.
I would rather clean the company bathrooms than sit through a boring PowerPoint presentation. If you want my business, you are going to have to impress me with how you present your brand. I mean, how is a boring presentation supposed to win you the account?
Listen. You don’t want to be that business that puts the potential client to sleep with a black and white PowerPoint in Comic Sans with no visuals. And the good news? You don’t have to be a designer to create a kick-ass PowerPoint.
Check out these 5 tips on how to create a presentation that will WOW your potential client.
This is your opportunity to win a bid and showcase your brand. Rehearse as if this would make-or-break your company. Every time. You should know every detail of your deck, all of the slides and even the order they appear. Rehearse your entire presentation with your team until you ALL have it down. After all, you don’t want any slip-ups, do you? Hopefully not. Rehearsing allows you to find potential tripping points, inconsistencies and also gives you a chance to ensure everyone on your team talks.
Most importantly, rehearsing will make you comfortable and confident with the content you are presenting. After all, you are the professional on your brand.
PRO TIP: Video yourself giving the presentation so you can see from the clients view. Are you boring yourself? Are you talking too much? How many times do you say “uhm”? Fix it and practice again.
2. The Power of Visuals
Your PowerPoint is a visual aid, not your written proposal. Nothing is less appealing or boring than a slide with 17 bullet points and a standard graph that is smooshed on the side. It’s confusing, cluttered, hard to understand and of no value to anyone as a visual aid.
People only remember 10% of what they read, but 65% of what they see.
Spread your content throughout your presentation and only showcase the main points. Instead of writing statistics out in bullet points, create a little infographic that highlights your content. It’s about the audience, and simple slides help you guide the narrative in a clear, concise way.
PRO TIP: Reading verbatim what is written on each slide to your audience is painful. Your potential client is a good reader, you don’t have to help them out. Instead, give context and detail to the one or two bullet points on the slide.
3. Know Your Audience
If you don’t know who you are presenting too, how can you expect to win the bid? You should know every single detail about them so you can retool your presentation to better suit the audience. After all, if you want them as a client you want to impress them with the knowledge about their brand that you already know. It’s a form of flattery and shows that you mean business.
PRO TIP: Think of the presentation like an interview. You wouldn’t go into an interview without researching the company, right?
4. Dress Up Your PowerPoint
Along with ensuring your PowerPoint provides a visual representation of your information, you also want to make sure the entire slide deck is appealing to your audience. In fact, rather than focusing on your branding, your presentation should be in the brand of your potential client. Why? Because you want to link your brand to theirs. There is nothing that paints a picture more for a potential client than having their brand surrounded by the services you are offering them.
PRO TIP: Stay away from the templates provided by PowerPoint. Sure they are good for school projects, but this is your business you are talking about. Create a custom template that will make a statement.
5. Be Passionate
Your energy during the presentation should be captivating. After all, if you are not passionate about your services, why should your audience be? I mean, chances are if you’re standing in front of a room giving a talk, you know what you’re talking about. And if you know what you’re talking about, you should 100% be passionate about it to seal the deal. Raise your voice when it makes sense, be effusive, heck, even use your hands! A strong type of energy is contagious and your audience will be more intrigued with the information.
PRO TIP: When you rehearse your presentation, make sure your projecting, smiling and showing that you are passionate about the topics. So when it’s game time, you know you are ready for action.
How are you going to stand out from the competition that is trying to win this bid? It’s your turn to make a statement, and your presentation is the perfect start. Use these tips to create a custom presentation that will WOW your lead.
When in doubt? TEPSBEST has your back.