By: Carolyn Walker
Design is much more than visual aesthetics. Design is not only what it looks and feels like, but how it works. Kuddos Steve Jobs.
A nice-looking website and an eye-pleasing marketing campaign will definitely make you more money. Which is why you should probably invest in hiring design talent. Your audience doesn’t know exactly what makes one website or advertisement better than another. However, they still trust attractive websites and ads more.
Let’s face it. You need the whole design package. Consistent branding, engaging landing pages, eye-catching advertisements, user friendly websites, an intuitive product and a polished social media. And that’s why the perfect graphic designers for your business are expensive. But so worth it.
Here are a few tips for finding the one for your brand!
Stay Away from Dribble
Don’t hire a designer from Dribble. Dribble is like a personal attack for a graphic designer. How can you get a clear picture of a concept in just 400×300 pixels? If my business were at stake, I wouldn’t want to base my decision to hire someone with a portfolio full of tiny rectangles that you can’t see. Your perfect designer is out there, you just have to have the patience to find them. The last thing you want to do is hire someone who thinks it’s a joke.
Contest Sites Aren’t Any Better
Your designer should be working along with your company’s vision and values. Sure contest sites like 99designs are inexpensive ways to get a various of possibly nice-looking visuals, but it only covers part of the requirements. Plus, half of the content is using stock imagery that you most likely don’t know is stock. Great design takes your entire brand into consideration. You won’t find this through a contest.
You won’t know unless you ask, right? Perhaps the perfect designer is in your backyard? Figuratively speaking of course. Ask your colleagues, friends and local businesses for a recommendation. A lot of awesome designers don’t do a very good job promoting themselves. This is because they are too busy promoting their client’s brands. Dig a little deeper and find the value in what they’d add to your brand.
So there you have it! Cheers to finding the right designer for your business.