Marketing, advertising and media trends you need to know to be successful. TEPSBEST provides expert tips of the ever-changing media and marketing industries. More specifically, topics such as graphic design, videography, photography, social media management and website development. Why do we call it Hustle? Because every day you have to hustle to be on top of the trends to beat out the competition.
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A nice-looking website and an eye-pleasing marketing campaign will definitely make you more money. Which is why you should probably invest in hiring design talent. Your audience doesn’t know exactly what makes one website or advertisement better than another. However, they still trust attractive websites and ads more.
We have all heard of Search Engine Optimization (SEO), but what does it actually mean? Yes we understand that we need it – I mean, if you aren’t on Google, can you be successful? But, what, and how, the heck are we supposed to be optimizing in the first place?
Whether we like to believe it or not, the world in which we live in has gone purely digital. So much so that when you look around, 95% of the people you see will most likely be on their phone. Hey, you are probably on your phone right now. Sorry to call you out, but Americans typically spend around 18 hours of their day on their phone, tablet, computer or watching TV. That is 18 hours invested in the digital world. Sure it sounds lazy for the average Joe, but to businesses… it’s a gold mine.
Let’s face it… consumerism is not like how it once was. We’d walk in the store and talk to an employee and just like that we’re out the door with a product we didn’t even know we wanted. Advertisement is the most important tool when marketing an item or idea because it’s not only how people get introduced to it, but how it is recognized. Which is why it is important to think deeply about the message you want to portray and execute it in a way that resonates with others.
Marketing can be an incredible asset to your business’s profit; but, it can also be detrimental. Marketing done wrong can make you feel like you are just throwing your hard earned cash into a fire. As a small business owner, you have to be whatever your business needs… all the time. And let’s be honest, it can be a challenge to master all of the strategies and constant changes that go into marketing. And if you don’t know the first thing about marketing, it can be even more difficult.
We’ve all been there. Check out the 5 most common social media mistakes and how you can avoid them on your own business social networks.